RMME/STAT Joint Colloquium
Recent Lessons on Mixing Mail and Web Data Collection Modes in Household Surveys
Dr. Kristen Olson
University of Nebraska-Lincoln
Friday, December 6, at 11 AM ET
https://tinyurl.com/rmme-Olson
Survey designs are increasingly incorporating self-administered modes – namely mail and web – to counter decreasing response rates and increasing costs in interviewer-administered surveys. In this talk, I will cover recent research related to mixing modes of self-administered data collection in household surveys, with a focus on designing for survey participation. I will explore theory for why sample members may select one self-administered mode over another, how modes affect response rates, representation and costs, and design decisions related to recruitment materials for mixed-mode surveys.
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